Artist development in the music industry has evolved over time, leaving most of the early progress to the artist themselves. For the most part, the days are gone when a record label developed up and coming talent. The question continuously arises for those young artists, “where do I start"? With the advent of the Internet, the possibilities are mind boggling.

Many artists put in their mission statement, simply that they want a record deal, thinking that is all they need to succeed for career in music. Most don’t have a clue what it takes to get that deal, let alone maintain that career.

Artist development is a huge area overlooked by far too many artists and bands. Let’s explore the question, “What is artist development"?

A record label A&R rep once “discovered" fresh new faces in clubs, bars or word of mouth and would then support them, cultivate their creativeness, build up their fan base, and guide their direction with the intent of turning them into superstars. All of this of course, was with the intent of selling those 45’s, LPs, cassette’s and CDs. Gradually, many labels moved more into product development, which meant they are focused more on the immediacy of sales of the latest CD (product) released, and not bringing the artist up to that point. And more often than not, naive artists were at the labels mercy.

In this Internet age, it is more the artist or band themselves that must build the quality sound that is ready as a commercially viable product. On top of that, they need to have an already established fan base, basic music business skills, perhaps even the early music sales of a well produced CD. Labels are looking for pre-packaged, very talented musicians that are already showing their value.

A music career is a charted path to follow. Artist development involves all the issues surrounding and arising from that charted path, and crosses into knowledge of product development – the ultimate sale of the music.



8 hours of one on one phone conversations (note does not have to be all at once. Can be spread out throughout the month). Emailing questions back and forth, IMs review of music, bio, Stage presence, image, and songs, and review of video performance to include comments from a producer. Market plan for next 3 months
$300 for a month (3 month Min)

4 hours of one on one phone conversations (note does not have to be all at once. Can be spread out throughout the month). Emailing questions back and forth (limit to 25 per month) with review of music, bio, image, and songs to include comments from industry personnel. 3 month outlook plan.
$150 for a month (3 month Min)

In Person reviews are available on case by case and will require the following costs to be paid for:
$400 for in person consulting (for each day)
All transportation to include flights and lodging and expenses to include meals.

Label and Song shopping is on a case by case basis.

Note all additional hours of phone time will be billed at $40 per hour.
All song reviews will have written point by point reviews.

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